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SK-II is a revolutionary beauty product line that has been working hard for thirty years to help women reduce and prevent wrinkles and fine lines. The SK-II beauty product line has helped women have clear and beautiful skin. Now, SK-II is launching their new campaign, Clear for Life which will help Asian communities in need with clear and safe drinking water that will save lives.

In order to raise money for this campaign, SK-II is asking consumers to visit their website at www.sk-II.com and click on the button titled “Share The Word.” For every “click to share” on social media websites that SK-II receives, the beauty company will donate one liter of water to communities in need. There is no purchase necessary to help SK-II make this donation.

The SK-II Clear for Life project was inspired by Global Ambassador, Cate Blanchett who recently donated three million liters of safe and clean drinking water to Asian communities in honor of SK-II’s thirtieth anniversary. The donation was made through a partnership with Procter & Gamble’s Children Safe Drinking Water (CSDW) Program.

For more information and to click on Share The Word, please visit SK-II.com.

About SK-II
“For more than 30 years, SK-II has touched the lives of millions of women around the world by helping them to “Live Clear” through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands.  These hands were in constant contact with the sake fermentation process.  It took years of research for scientists to isolate the miracle ingredient PiteraTM, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett and women around the world.  A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence, Skin Signature and Cellumination Essence.  For the latest news and in-depth information about SK-II, please visit http://www.sk-ii.com.”

About the SK-II Clear for Life project
“The SK-II Clear for Life project is a commitment from SK-II to bring a crystal clear life to women around the world, beginning with a gift of nature at its very heart.  In the same way that SK-II brought the miracle of PiteraTM to transform the skin of millions of women, through the SK-II Clear for Life project, SK-II is empowering communities in crisis with the precious miracle of clear, purified water, through our partnership with the P&G Children’s Safe Drinking Water Program and non-governmental organizations around the world. The SK-II Clear for Life project was launched in the US in 2011 and has pledged a donation of 30 million liters of clear drinking water to communities most in need.”

Photo Credits: Courtesy of SK-II